Offer/Feature
|
When Introduced
|
Now
|
Fare calculation
|
Transparent distance and time
|
‘Upfront fares’
|
Surge pricing display
|
‘x’ surge’ displayed transparently
|
Inferred from the upfront fares multiple-you need to calculate
|
Ride time fare
|
Rs 1/km
|
Rs 1.5/km
|
Pool/Share rides
|
Usually 50% of Uber Go/Ola Micro
|
Even 70%-100% of the fares
|
Pool/Share rides routing
|
Detours usually not much
|
Sometimes 30min detour to worsen the experience
|
Pool/Share rides
|
End-End
|
‘Express’ rides where you hop on/hop off routes like highway-now its
like hailing cabs
|
Short distance rides
|
Perception that where regular cabs refuse/Ola uber will agree
|
With high min fares >=Rs 60, Uber/Ola will be costlier anyways
|
Payment via Wallets
|
Usually useful to avoid cash payments
|
Wallets like PAYTM side with Uber/Ola, so its better to use credit
cards only
|
Saturday, January 14, 2017
Uber/Ola value proposition fast eroding
Over the last year, both Ola and Uber have began to increase prices and/or make consumer experience worse for those. Some observations are below. At this rate, both often charge for share bookings the same tariff as black/yellow auto and taxi, while not being much faster. Also, this is without offering a clear differentiation like passenger insurance, impartial dispute redressal etc. Guess this is the start of the end
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