"Name calling" or attacking some one's views based on his reputation/personal attributes is perceived as an intellectually dishonest debate tactic. By that token, why is advertising/ branding not perceived as such? After all, in both, the person's reputation/image/past achievements/ credibility etc clouds how his ideas are accepted. This is the "halo effect".
My point is that if it is OK to brand something, then why isn't name calling also OK?
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