Monday, June 7, 2010

The similarity between Marketing and Religon

Marketing has a lot in common with traditional religious practices:

  • The truth is hidden from view- for example latent brands.
  • Your reward lies in the hereafter- for example insurance for your family!!, charity!!
  • True happiness in only available to the initiated, the "insiders."- for example, premium and exclusive offers for discerning customers!!
  • Everyday reality is a sham, a waste of time, an illusion- for example an advt asking you to think beyond your shackles of this world
  • We are all defective, our personal experiences have no legitimacy without the validation of priests.- for example sponsors, expert opinion, using Sachin/ Sharukh in ads

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