- The truth is hidden from view- for example latent brands.
- Your reward lies in the hereafter- for example insurance for your family!!, charity!!
- True happiness in only available to the initiated, the "insiders."- for example, premium and exclusive offers for discerning customers!!
- Everyday reality is a sham, a waste of time, an illusion- for example an advt asking you to think beyond your shackles of this world
- We are all defective, our personal experiences have no legitimacy without the validation of priests.- for example sponsors, expert opinion, using Sachin/ Sharukh in ads
Monday, June 7, 2010
The similarity between Marketing and Religon
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